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Evidon Reports 500,000 OBA Opt-Outs Over 50 Billion Impressions

ADOTAS – Shelter the children — opt-out fever has hit the nation! Evidon, which powers the Digital Advertising Alliance’s OBA self-regulatory program, announced that 500,000 browsers have opted out of...

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Scary Study Finds OBA Opt-Out Mechanisms ‘Fundamentally Flawed’

ADOTAS – For Halloween, I was thinking the scariest thing I could dress up as would be a third-party online data collector. I mean, what is more horrifying than a member of the cyberazzi? I figure I...

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Maintaining the Momentum and Credibility of OBA Compliance and Self-Regulation

ADOTAS – The most pressing compliance issue facing the online advertising industry today is ad privacy — how to communicate targeting practices to consumers and offer opt-out choices, thereby...

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Infographic: How Do Digital Analysts’ Salaries Rank, City to City?

ADOTAS – Say you’re a digital analytics pro. You perform tasks that are essential to helping the online ad industry understand which of its efforts have an effect, tasks that are so complex, hardly...

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At IAB Marketplace, Strong Words About Do Not Track

ADOTAS – Although more or less protected from the nearly 100-degree (F) heat baking Manhattan outside the very air-conditioned Crowne Plaza Hotel, yesterday’s IAB (Interactive Advertising Bureau)...

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Tealium Launches Digital Velocity, Industry’s Largest Tag Management User...

SAN DIEGO (September 25, 2012) – Tealium, the leader in enterprise tag management, today announced the launch of Digital Velocity™ 2013, the industry’s largest tag management user conference. The event...

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Letter: Digital Advertisin​g Alliance Strikes Back Against DNT

October 2, 2012 Jeff Jaffe, Chief Executive Officer Tim Berners-Lee, Director W3CIMIT 32 Vassar Street Room 32-G515 Cambridge, MA 02139 USA Dear Messrs. Jaffe and Berners-Lee: The Digital Advertising...

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Industry Leaders Offer Predictions for 2013 (Part 4)

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...

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AdTruth Partners With Evidon On Mobile Privacy App

SAN JOSE, CA., September 5, 2013 (ADOTAS) – AdTruth, the global leader in securing digital relationships, and Evidon, the leading marketing intelligence company, today announced a technology...

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Digital Analytics Association Elects 2014-15 Directors and Officers

WAKEFIELD, Mass., May 27, 2014 (ADOTAS) – Incumbents Jim Sterne (pictured) and Eric Feinberg have been  re-elected to the Board of Directors of the Digital Analytics Association (DAA) for  2014-15....

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