Evidon Reports 500,000 OBA Opt-Outs Over 50 Billion Impressions
ADOTAS – Shelter the children — opt-out fever has hit the nation! Evidon, which powers the Digital Advertising Alliance’s OBA self-regulatory program, announced that 500,000 browsers have opted out of...
View ArticleScary Study Finds OBA Opt-Out Mechanisms ‘Fundamentally Flawed’
ADOTAS – For Halloween, I was thinking the scariest thing I could dress up as would be a third-party online data collector. I mean, what is more horrifying than a member of the cyberazzi? I figure I...
View ArticleMaintaining the Momentum and Credibility of OBA Compliance and Self-Regulation
ADOTAS – The most pressing compliance issue facing the online advertising industry today is ad privacy — how to communicate targeting practices to consumers and offer opt-out choices, thereby...
View ArticleInfographic: How Do Digital Analysts’ Salaries Rank, City to City?
ADOTAS – Say you’re a digital analytics pro. You perform tasks that are essential to helping the online ad industry understand which of its efforts have an effect, tasks that are so complex, hardly...
View ArticleAt IAB Marketplace, Strong Words About Do Not Track
ADOTAS – Although more or less protected from the nearly 100-degree (F) heat baking Manhattan outside the very air-conditioned Crowne Plaza Hotel, yesterday’s IAB (Interactive Advertising Bureau)...
View ArticleTealium Launches Digital Velocity, Industry’s Largest Tag Management User...
SAN DIEGO (September 25, 2012) – Tealium, the leader in enterprise tag management, today announced the launch of Digital Velocity™ 2013, the industry’s largest tag management user conference. The event...
View ArticleLetter: Digital Advertising Alliance Strikes Back Against DNT
October 2, 2012 Jeff Jaffe, Chief Executive Officer Tim Berners-Lee, Director W3CIMIT 32 Vassar Street Room 32-G515 Cambridge, MA 02139 USA Dear Messrs. Jaffe and Berners-Lee: The Digital Advertising...
View ArticleIndustry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
View ArticleAdTruth Partners With Evidon On Mobile Privacy App
SAN JOSE, CA., September 5, 2013 (ADOTAS) – AdTruth, the global leader in securing digital relationships, and Evidon, the leading marketing intelligence company, today announced a technology...
View ArticleDigital Analytics Association Elects 2014-15 Directors and Officers
WAKEFIELD, Mass., May 27, 2014 (ADOTAS) – Incumbents Jim Sterne (pictured) and Eric Feinberg have been re-elected to the Board of Directors of the Digital Analytics Association (DAA) for 2014-15....
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